Rebrand of an old skate park turned sports & party complex
Category
Development, SEO
Client
Budapest Garden
Year
2020
URL
budapestgarden.com
Project overview
SEO & CRO for multiple connected services, activities and restaurants
The complexity of this project showed more on the marketing than the development side, the main challenge being how to showcase information about 20+ activities and food options in a meaningful way to users.
01 - Development
The frontend of the website was built using PHP and JavaScript, fetching data from a custom CMS.
Responsiveness and speed optimization were key, since most of the searches in this market are initiated from mobile.
Marketing
The strategy for user acquisition was the following: SEO optimize all activities for their respective niche's most valuable keywords, while running PPC campaigns to the main funnel entry points. All sub-pages showcasing activities were designed and CRO optimized to work as both stand-alone landing pages and sub-pages to the site as a whole.
B2B focused sections also had to be created for services typically requested by companies, such as teambuilding events.
Results achieved:
Value traffic from multiple high-intent searches for individual activities
